The message in this comic (where an Indian programmer, I think, educates a dumb white American sales guy) passes for enlightened. But it's simply not true that globalization lowers the standard of living for Americans while raising it for less prosperous countries. The most common outcome of any specific example of globalization (e.g. reducing garment import taxes decreases consumption of US-made garments) is for a small set of US workers to lose their jobs or change jobs, while every US consumer benefits from lower costs of goods. Lower costs of goods is generally understood as an increase in standard of living.